Fiona
Jeffery, chairman of World Travel Market has won a prestigious UK award
dedicated to women working in the travel industry. She is the recipient
of the SHINE Women of the Year 2008 – Leadership Award.

Jeffery
was recognized for her outstanding leadership of World Travel Market
for over nearly 20 years. She was also praised for her development of
the event into a world-class brand, as well as managing difficult
decisions such as the controversial move to ExCeL London in 2002 and
its response to 9/11, when much of the global industry was in trauma.

In
addition, Jeffery has pioneered key international initiatives such as
WTM World Responsible Tourism Day and the founding of water-aid charity
Just a Drop ten years ago on behalf of the international travel
industry.

The news comes just days after World Travel Market
announced it had had its largest record-breaking show, with an increase
of 12% on visitors and 4% rise in participants.

Since their
inception in 2004, the SHINE Awards have recognised the increasingly
important role played by women in travel, tourism and hospitality by
celebrating their success, professionalism and care.

"I was
absolutely delighted to receive the award which is a tribute, not just
to me, but the entire World Travel Market team", said Jeffery.
"Together we have tried to make World Travel Market new, fresh and
exciting every year, but always with the aim of pushing the barriers
addressing and tackling industry issues while at the same time helping
the industry to expand business opportunities and improve
profitability."

Jeffery said she was especially pleased with
the success of WTM World Responsible Tourism Day in association with
the UNWTO, the first global day of action of its kind, now in its
second year.

Just a Drop, which has provided clean water to
more than 900,000 children and families in 28 countries, attracts
support and fund raising from travel companies and individuals
worldwide.

World Travel Market – New Admissions Policy

World
Travel Market (WTM), the global trade event for the travel industry
announces a new admission policy, designed to benefit both exhibitors
and visitors alike. The new WTM policy includes changes to the
structure of the daily format, with WTM Opening Day on Monday 10
November, open to Exhibitors, Exhibitor Invitees, Ministers, and press.
The following three days, Tuesday 11 November – Thursday 13 November,
will be accessible to all Meridian Club members, Travel Trade
professionals, Ministers and press, giving participants more
flexibility to choose the days they wish to visit the exhibition.

Students
will be invited to attend WTM on Wednesday 12 November and Thursday 13
November, where they will participate in a structured education
programme. Individuals from the retail arm of the travel industry
including travel agents, homeworkers and call centre staff will be
invited to attend WTM on Thursday 13 November.

WTM remains a
trade only exhibition. A full programme of conferences, seminars, B2B
meetings, and industry initiatives will run across three days, Tuesday
11 November – Thursday 13 November and includes the UNWTO Minister's
Summit, WTM World Responsible Tourism Day (WTM WRTD), along with a
number of new initiatives on Thursday 13 November, such as an extended
Responsible Tourism programme and exhibitor to exhibitor networking
initiatives.

For further details visit www.wtmlondon.com

Reed Exhibitions

Reed
Exhibitions is the world's leading events organiser. In 2007 Reed
brought together over six million industry professionals from around
the world generating billions of dollars in business. Today Reed events
are held in 38 countries throughout the Americas, Europe, the Middle
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