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McDonald's
and Twentieth Century Fox today announced their new global partnership
surrounding the studio's highly anticipated calendar of blockbuster
movies through 2010.
The multi-faceted partnership offers something for everyone, including
never-before-seen technology and animation; innovative Happy Meal(TM)
toy collections; and restaurant promotions in thousands of restaurants
worldwide.

Restaurants around the world will feature all-family programming for
top movies starting with "Night at the Museum: Battle of the
Smithsonian" and "Ice Age: Dawn of the Dinosaurs." The global
McDonald's and Fox relationship demonstrates both companies' commitment
to providing customers of all ages with top entertainment and
cutting-edge experiences.

"Given today's challenging economic environment, consumers are looking
for fun, quality and value, and we're providing just that," said Mary
Dillon, McDonald's global chief marketing officer. "McDonald's is an
entertainment brand for customers, and our partnership with Twentieth
Century Fox enables us to engage audiences of all ages – kids, families
and adults – through creativity, innovation and marketing leadership."

"Our partnership with McDonald's brings together two great global
brands," said Jeffrey Godsick, Twentieth Century Fox's executive vice
president of marketing. "Aligning our brand with the world's most
recognized restaurant gives us the potential to extend the popularity
of these ground-breaking experiences to millions of people worldwide."

"Night at the Museum: Battle of the Smithsonian"

The new partnership begins with the upcoming sequel "Night at the
Museum: Battle of the Smithsonian" Happy Meal promotion beginning this
month. This program will make history fun and accessible to kids in an
adventurous and imaginative way through custom animated television
commercials and an action-packed Happy Meal toy collection with each
toy activated by a trading card much like the magical tablet in the
movie.

U.S. Promotion

The U.S. "Night at the Museum: Battle of the Smithsonian" Happy Meal
toy collection, which is available in the United States on May 22,
features eight characters including such favorites as Larry, Rexy and
Octavius. The excitement extends online as each U.S. Happy Meal toy
comes with a special code to unlock more fun at McWorld(TM), the
McDonald's virtual world at www.happymeal.com. McWorld is a dynamic and
engaging online environment where kids can create their own avatars,
play games and visit exciting destinations.

"Great food and great fun come together for families with this
promotion," said Neil Golden, vice president, U.S. Marketing,
McDonald's. "They get quality food choices like Apple Dippers and
low-fat milk jugs plus the fun that comes from our partnership with one
of the biggest entertainment properties in the world."

Engagement Around the World

In addition to North America, the McDonald's "Night at the Museum:
Battle of the Smithsonian" Happy Meal promotion will be available
starting May 13 in Europe, May 14 in Latin America, and May 28 in
Australia, the Middle East and Africa. All markets will feature the
popular museum characters in Happy Meal collections, with some special
additions. For example, McDonald's restaurants in the United Kingdom
and Australia will offer an extra toy design – French general Napoleon
Bonaparte sitting proudly on his horse. Specially designed in-store
merchandising, including window posters, drive-thru translites and
displays, and movie-themed Happy Meal boxes, will convey the adventure
and fun of the movie by highlighting some of the most exciting eras in
history.

McDonald's "Night at the Museum 2" TV Commercials

Fox's creative approach is featured in multiple McDonald's commercials
worldwide. McDonald's commercials in Europe will incorporate actual
clips from the film. In the United States and Latin America, the ads
will feature exclusive, custom "Night at the Museum" animation and
special effects provided by Fox. U.S. ads will begin airing May 22,
with others to follow in concert with their Happy Meal programs.

PREVIEW – "Ice Age: Dawn of the Dinosaurs" Happy Meal

This June and July, McDonald's will invite moviegoers to beat the heat
with the launch of "Ice Age: Dawn of the Dinosaurs" all-family event.
"Ice Age: Dawn of the Dinosaurs" is the third installment of the "Ice
Age" film series, which is among the highest-grossing animated films of
all time.