Professor Daniel G. Fuchs, Professor of Business Studies and
International Hospitality Expert and Consultant, has announced his
involvement with the Thailand Restaurant and Bar 2010 (R&B 2010)
Conference to be held at the IMPACT Exhibition & Convention Center
Hall 1-2 in Bangkok, Thailand from June 23rd to 25th 2010. Thailand
Restaurant and Bar 2010 (R&B 2010) is a dedicated international
exhibition and conference brings together all key players in the hotel,
restaurant, bar and café industry under one roof.

R&B 2010 is the most cost effective international
exhibition marketplace showcasing the latest technology, products,
equipment, materials, services and methods for the hotel, bar, café,
restaurant and catering (HORECA) industry and service sectors. R&B
2010 is a key industry forum for the hotel, restaurant and catering
(HORECA) industry and service sectors bringing together the entire
industry for exchange, networking and sharing of knowledge, trends and
expertise R&B 2010 serves to be an effective educational platform
with a series of highly interactive conferences, seminars, workshops,
demonstrations, competitions to improve the professional standards of
all players in the hotel, restaurant and catering industry and service
sectors.

Professor Daniel G. Fuchs will address the Audience
with the topic: “Taking initiative in business upgrading during a time
of crisis” and will speak on June 25th at 15:40, local Thai time.
Professor Daniel G. Fuchs says:”Any crisis, may that be political or
business or economic, brings along opportunities. The seasoned
Entrepreneur will seize these opportunities and successfully repositions
his/her business and creates a positive market differentiation. When
the situation stabilized and normalizes they are ahead of their
competition and reap the benefits of their bold strategy.

Business minders will be left behind lamenting on the bad economy and
the instable political situation and find a thousand reasons why taking
initiatives during hard pressed times is not possible. This clearly
separates winners from losers and Entrepreneurs from business minders.”
For more information about this 3 Day Conference and Exhibition, please
visit the official website of Thailand Restaurant and Bar 2010 (R&B
2010).