An increasing number of companies in the hospitality industry are
implementing voice over protocol (VoIP) systems in the hope of improving customer
services and staff accountability, it has been suggested.
Stan
Schatt, vice-president of ABI Research, tells TMC Net that VoIP technology allows customers of hotels and
resorts to make bookings more easily.
"High-end hotels are
increasingly turning to technology as a differentiator to attract a
high-spending clientele," he comments.
The recent Enterprise
Communications in the Hospitality Industry report from the research
company noted that worldwide VoIP revenue from the hospitality trade is expected
to exceed $2 billion (£1.2 billion) by 2014.
Mr Schatt adds that
VoIP technologies will initially be focused on those
who spend more than $300 a night in hotels or resorts.
According
to Oz VoIP, implementing the medium will allow members of
the hospitality industry to regain revenue by offering guests cheap
calls, which will provide an incentive for them not to use their mobile
phones.
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